A world where producers and workers who are particularly disadvantaged – whatever the country they work in – are actors in their own development, deciding together on meaningful projects adapted to their local situation. Thanks to long-term partnerships, they benefit from fair remuneration and have a better overview of the opportunities for their future development.
We aspire to a world where business, through ethical, fair and respectful partnerships, is a driving force behind positive and sustainable change for people and their environment.
A world where organisations and companies are committed to establishing respectful relationships, ensuring fair working conditions and respecting the environment throughout their supply chains.
A world where consumers have a clear and transparent level of information, enabling them to make informed purchasing decisions in line with their expectations.
Resolutely human
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Respecting human rights and guaranteeing decent working conditions
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Improving the living conditions of workers and their families
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Enabling producers and workers to be democratically represented and to benefit from collective bargaining capacity to develop their economic opportunities.
Commercially ethical
- Establishing solid commercial partnership contracts designed to structure supply chains over the long term
- Guaranteeing a fair pricing policy and respectful dialogue with suppliers, to ensure genuine fairness in commercial practices.
- Creating long-term partnerships adapted to each context and aimed at local development.
- Establishing transparent communication with consumers, so that they can make informed purchasing decisions.
- Recognising complementary labels in a spirit of openness and accessibility, for a greater diversity of markets for producers.
Ecologically responsible
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Committing to a responsible environmental approach, based on awareness and knowledge of the functioning of the ecosystems involved in our activities.
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Deploying sustainable agricultural practices that respect biodiversity and the climate.
Our approach
To provide a framework within which each player can commit to making the principle of fairness a reality in its supply chain by :
Our impact
A different philosophy of commitment
Defending demanding organic farming on human-scale farms.
With specifications that go further than European AB certification, the label incorporates strict production criteria on farm size, seasonality, the use of additives, the use of natural ingredients and the use of pesticides.